Kettle Valley Research is a full service market research firm that specializes in association and small to medium sized business market research activities. Please contact us to discuss how Kettle Valley Research can help grow your business!

Strategic Research Consulting

• Destination branding and positioning research
• Customer loyalty and satisfaction studies
• Key Performance Indicators (KPIs)
• Customer profiling and segmentation studies
• Advertising creative testing
• Business forecasting
• Data modeling in MS Excel, MS Access, MS OLAP Services
• Stakeholder and member relationship surveys
• Plus much more, contact us to find out how we can best meet your needs

Project Management

If you are looking to conduct a major research project but are unsure where to start or who to contact, Kettle Valley Research can help.

Kettle Valley Research has extensive experience in project management and research buying. We have worked with several of the major Canadian and US research suppliers including Ipsos-Reid, Synovate, Decision Analyst, and others.

We start by listening to your research objectives and can then coordinate a research program to meet your needs including developing a Request for Proposal, selecting appropriate research suppliers, and working with you throughout the process to ensure your research dollars are well spent and your objectives met at the end of the day.

Quantitative Research Designs

• Online Surveys

  Kettle Valley Research uses a robust on-line survey tool that can meet most any survey needs including e-mail list administration tools.

  Online survey tools are quickly becoming the preferred method for conducting consumer research for many reasons including: speed, cost and flexibility. Online surveys are particularly well suited for advertising evaluations because of its ability to have respondents view pictures of ads or view short film clips.

• Intercept Surveys

Sometimes there can be no substitute for speaking directly to customers. Kettle Valley Research has excellent paper based survey technology. Paper surveys are designed to be scanned electronically for optimal speed and data integrity. Our survey scanning software incorporates Optical Mark/Character Recognition (OM/CR) engines to allow it read hand written responses.

• Mail Surveys

When you want to hear from a broad section of people mail surveys can be the way to go. People can respond at their most convenient time and return surveys using postage paid return envelopes. Although mail surveys can be more expensive than the online approach they are very effective at achieving a random sample of responses from almost any type of geography.

• Telephone Interviews

Kettle Valley Research works with its call centre partners to provide excellent service and pricing for telephone interviewing, surveying, recruiting for focus groups or indepth in-person interviews.